MRKG1311 Principles of Marketing

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MRKG1311 - Principles of Marketing

Lisa Phillips
Instructor

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Instructor Email:

lphillips@nctc.edu

Instructor Phone:

940-497-8157

COURSE REQUIREMENTS

Prerequisite(s):

Textbook(s):

Additional
Requirements:

Sample Syllabus: